A RALLY CRY IN A CAN
Ahead of baseball's return to Toronto in 2022, Mill Street Brewery and the Toronto Blue Jays teamed up to release Blue Wave – a unique collaboration brewed with Blue Jays fans in mind. A hybrid between a traditional light lager and juicy IPA, this unfiltered lager packs waves of flavour perfect for game day.
Available at the Rogers Centre and Mill Street Brewpub, as well as on shelves at the LCBO and The Beer Store.
Agency: Mosaic North America
Client: Mill Street Brewery / The Toronto Blue Jays
Creative Directors: Dave Watson, Nick Pilon & Jef Moore
Design: Daniel Halyburton