MOVEMENT by MICHELOB ULTRA
When you think health and wellness, beer doesn’t always come to mind. Michelob ULTRA was determined to change that. Pivoting from the intense warrior fitness lifestyle of previous festivals, MOVEMENT sought out to occupy a more creative position within the wellness space. Hitting 50 cities, attendees came together for affordable fitness and wellness activities to move, sweat and drink beer.
Agency: Mosaic
Design Direction: Karl Chen
Involvement: Design
