TIFF SHOP POP-UP 2024

Role: Design direction, store layout planning, way-finding signage, experiential design from conception to execution.

Opening in August 2024, the TIFF Shop Pop-Up retail space offered festival-goers a first look at merchandise for the upcoming Toronto International Film Festival. The pop-up featured a variety of branded items: t-shirts, hoodies, baseball caps, toques, postcards, tote bags, enamel pins, mugs, notebooks and a beach towel. Beyond being a retail destination, the space also gave fans the chance to step onto a red carpet with a custom step-and-repeat backdrop for buzz-worthy selfies, or strike a pose in front of a bold 8-foot mural photo-op. Special attention was given to the window decals, designed to create an eye-catching visual from street level while framing a merchandise display of the goods inside.