THE ULTIMATE RIDE - MOVEMENT LIVE BY MICHELOB ULTRA
On Novermber 10th, 2021 Movement Live by Michelob ULTRA came back bigger than ever— with a first-of-its-kind global hybrid workout experience to kick-off its 2022 tour. Partnering with the Adaptive Training Foundation, Michelob ULTRA brought fitness tribes from across the world together for the ultimate ride at Petco Park in San Diego, California.
A spin class of 500 in-person riders (plus thousands more reached via global simulcast) took part in an unforgettable work-out led by fitness instructor Demar Jackson, multi-platinum, GRAMMY© Award-winning artist Zedd, and joined by global superstar Becky G.
All proceeds from the Petco Park event benefitted the Adaptive Training Foundation (ATF), a non-profit organization dedicated to helping people with life-altering injuries participate in adapted performance training.
Agency: Mosaic
Design Direction: Karl Chen
Involvement: Senior Designer
